Search Engine Optimization : SEO BOOK.
Chapter
13
Controlling Your Links
You need to control the links as much as possible. You can do this a
number of ways, but you wont always be successful.
· Provide a link to us page at your Web site. On this page, provide
suggested links to your site - include the entire HTML tag so people
can grab the information and drop into their sites.
· Remember that although links on logos and image buttons may
be pretty, they don't help you in the search engines as much as text
links do. You can add ALT text to the image, but ALT text is not as
valuable as link text. Some site owners now distribute HTML code
that creates not only image links but small text links right below the
images.
· When you contact people and ask them for links, provide them
with the actual link you'd like to use.
· As soon as someone tells you he or she has placed a link, check
it to see if the link says what you want. Immediately contact that person
if it doesn't he or she is more likely to change the link at that point
than weeks or months later.
· Occasionally use a link-checking tool to find out who is linking
to you and to see how the link appears. If necessary contact the other
party and ask if the link can be changed.
Generating Links, Step-By-Step
Here is a quick summary of additional ways to get links; here they come:
· Register with Search directories.Yahoo1 Directory, the Open
Directory Project, specially directories and so on are not only important
in their own right, but also provide links that other search engines
read.
· Ask friends and family. Get everyone you know to add a link.
· Ask employees. Ask employees to mention you.
· Contact Association sites. Contact any professional or business
association of which you are a member and ask for a link.
· Contact Manufacturers' Web sites. Ask the manufacturers of
any products you sell to place a link on their sites.
· Contact companies you do business with. Get on their client
lists.
· Ask to be a featured client. I've seen sites get high PageRanks
by being linked to from sites that feature them.
· Submit to announcement sites and newsletters. Such as URLwire
· Send out press releases. Sending out press releases, even if
distributed through the free systems, can sometimes get you links.
· Promote something on your site. If you have something really
useful, let people know about it.
· Find sites linking to your competition. If other sites link
to your competition, they may link to you.
· Ask other sites for links. During your online travels, you
may stumble across sites that really should mention your site, as a
benefit to their visitors.
· Make reciprocal link requests. Ask the other site owners to
link to you, in exchange you to link swap.
· Respond to Reciprocal link request. Eventually, other people
will start asking you to link them.
· Search for keyword add url. You can find sites with links pages
this way.
· Use link-building software and services. Try using a link-exchange
program or service to speed up the process.
· Contact email newsletters. Find appropriate email newsletters
and send them information about your site.
· Create a blog. Many blog sites are read by search engines.
· Mention your site in discussion groups. Leave messages about
your site in appropriate forums, with links to the site.
· Pursue Offline PR. Getting mentioned in print often translates
into being mentioned on the web.
· Give Away content. If you have lots of content, syndicate it.
· Apply for online awards. Sign up for site awards.
· Advertise. Sometimes ads provide useful links.
· Use a service or buy links. Some service sell links from high
pagerank sites.
· Just Wait. Eventually links will appear, but you must prime
the pump first.
These links building strategies are ranked by priority in a very general
way. One of the first thing you should do is ask friends and family
for links and one of the last is just waiting. However in between these
first and last strategies, the priority will vary from business to business,
person to person. You may feel that a strategy lower down on this list
is important to do right away.
Register With Search Directories
Links from directories are important not only because people will find
you when searching at the various directories but also because search
engines often spider these directories. Google for instance Yahoo! and
the Open Directory Project. And the Open Directory Project results are
syndicated to hundreds of smaller search engines, many of which are
also read by google. these links are highly relevant because they are
categorized within the directories; the search engines like relevant
links. So if you haven't registered with the directories, you should
probably consider that the first step in you link compaign.
Ask Friends and Family
Ask everyone you know to give a link. Many people now have their own
web sites or blogs - Weblogs. Ask everyone you can think of to mention
your site. Send them a short email detailing what you'd like them to
say. You may want to create a little bit of HTML that they can paste
straight into their pages, perhaps with a link to a logo stored on your
web site so the logo appears in their pages. If you do this, you get
to control the link text to ensure that it has keywords in it; the best
damn rodent racing site on the web, for instance, rather than click
here to visit my friend's site.
Ask Employees
Employees often provide a significant number of links back to their
employer's Web site, often by accident. They often mention their employer
in discussion groups that get picked up by the search engines. So why
not send an email to all your employees, asking them to link to the
company's site from their Websites and blogs and to mention you in discussion
groups. Again, you might give them a piece of HTML including an embedded
also. You can also ask them to include a link to your site in the signature
of their emails. The signature is the blurb you see at the bottom of
email messages, often containing contact information. Ask them toad
a full link - not just www. domainname.com, but http://www.domainname.com.
That way, when ever they post messages via emails to discussion groups,
the link may be picked up by search engines. And you can also ask them
to always use a signature with the link when posting via non email methods
such as posting to Web based discussion groups.
Contact Association Sites
Association sites are a much overloaded source of free and useful links.
Contact any professional or business association of which you are a
member and ask for a link. Many sites have member directories and may
even have special links pages for their member's web sites.
Contact Manufacturers' websites
Another overlooked source of links as manufacturer's Web sites. If you
sell products, ask the manufacturer to place a link from its site to
yours. The link from the retailer which does not sell direct brings
the company most of its business. This is a valuable link in itself,
but because the company most of its business. This is a valuable link
in it self, but because the manufacturer is a well known national company
that gets plenty of traffic, the manufacturer's Web site has a Pagerank
of 5 on its main page. The link to the retailer is on the manufacturer's
home page, so not only does the link bring plenty of business, but it
also gets plenty of attention from the search engines.
Contact Companies You do Business With
Many companies maintain client lists. Check with all the firms you do
business with and make sure that you are on their lists.
Ask to be a Featured Client
While looking at a computer's Web site for a client, it was notices
that the competing site had a surprisingly high page rank even though
it was a small site that appeared to be linked to from only one place,
www. inman.com, which is a site that syndicates content to real estate
sites. It turned out that the competitor was linked to directly from
one of Inman's highest Pageranked pages. Inman was using the client
as an example of one of its customers. If you are using someone's service
- for Web hosting, email service, syndication services, whatever - you
my want to contact the site and ask if you can be the featured client.
Submit to announcement sites and newsletters
Though not as popular as they used to be, a number of site announcement
web sites and email newsletters still exist. Some of these services
are very influential because they are either very popular or are read
by many journalists. Getting you site into announcement can be difficult
because of stiff competition! In fact, some announcement sites don't
accept submissions - Yahoo! Does not take suggestions. Sometimes to
get picked up by these sites, you need to be mentioned in another influential
announcement service, such as URL wire. However if you can get in, the
effect can be huge. Here are a few places to try:
· USAToday.com's Hot sites: www.usatoday.com/tech/webguide/front.htm
· URLwire: www.urlwire.com
· Yahoo! Picks: picks yahoo.com/picks
These announcements services used to be abundant, but most have died
off.
Send out Press Releases
Does your company publish press releases? You should distribute these
as widely as possible. Press releases often turn up on Web sites anyway,
but even if you submit press releases through a large service such as
PR New-wire, you should also distribute them through the free and low
cost distribution services, which will quite likely get them placed
onto other Web sites. These are the free/low-cost services:
· PR Web: www.prweb.com/login.php
· WorldAnnounce:www.worldannounce.com
· PRESSLine: www.us.pressline.com
· Pressbox:www.pressbox.co.uk
You may want to create your own list of press release distribution
email addresses and web pages. Make sure that the press release includes
your URL at least twice, preferably three or four times. E.g. include
it once in the header, once in the contact information at the bottom,
and a couple of times in the text. And use a full link: http://www.yourdomain.com
rather than just yourdomain name.com.
Promote Something on your site
One of the most powerful link-building techniques is to place something
very useful on your site and then make sure everyone knows about it.
There is a little story at the end " How Links Build Links"
. It shows how links can accumulate - one link leads to another, which
leads to another, and so on. In this story, the site had something that
many people really liked - a directory of glossaries and technical dictionaries.
Over 2000 sites link to this site, all because the site owner provided
something really wanted and appreciated.
Find sites Linking to Your competition
If a site links to your competition, it may be willing to link to you
too. Find out who links to competing sites and then ask them if they
will link to yours. In some cases, the links will be link-exchange links,
but in many cases they will just be sites providing useful information
to their readers. If your competitors' sites are useful, and your is
too, you have got a good chance of being listed.
Google Toolbar: The Google Toolbar has a Backward Links command. Open
your competitor's home page, click the little blue I button on the toolbar,
and then select Backward Links from the drop down menu. This feature
generally shows pages with a pagerank of 4 or more; it doesn't show
all the links in Google's index. It also shows links to that page, not
links to all the pages on the site. If you don't see the I button on
the toolbar, click the Options button and check the Page Info Menu check
box on the Options tab of the toolbar Options dialog box.
Google Search: Search for link:domainname.com in Google or in the search
box in the Google Toolbar.
Alexa Toolbar: The Alexa Toolbar has a similar tool. Select a page
at a competitor's site, click the little downward-pointing triangle
on the info button, and an information box opens. At the bottom of the
box, you see a line that says something like See 7419 sites that link
here. Click this link to a open a page on the Alexa site listing all
the links.
Link Popularity Sites: Online tools, such as Link Popularity.com, can
help you find links. Enter the competitor's URL and click the search
button, and LinkPopularity.com searches google, Altavista, and Hotbot
for you. Another Service I like is the Tool at Marketleap, which searches
for links at the AlltheWeb , Google, Altavista, Hotbot and MSN. Many
such tools are available. Search for link popularity tools and you'll
find them.
Link Popularity Software: A number of link-popularity software tools
are available that you can run on your computer. Another interesting
link-analysis tool I've run into recently is Optlink, which not only
finds links to a specified site, but also reviews the link text. The
text in the links pointing to your site is incredibly important; this
tool gives you an idea not only of how many links point to a site, but
of how valuable they are.
Asking for the Link: How do you ask for the link? Send an informal,
chatty message. Don't make it sound like some kind of form letter that
half a billion other people have received. This should be a personal
contact between a real person, you and another real person, the owner
or manager of the other site. Give this person a reason to link to your
site. Explain what your site does and why it would be of use to the
other site's visitors.
Ask other sites for Links
During your travels online, you'll run across sites that provide list
of links for visitors, and may be your site should be listed, too. E.g.
while working for client that had a site related to a particular disease,
I found sites that had short lists of links to sites about that disease;
obviously should also have been in those sites. Approach these sites
the same way you would approach the sites link into you competitors:
Send an informal note asking for a link.
Make Reciprocal Link Requests
A reciprocal link is one that you obtain in exchange for another. You
ask site owners and managers to link to your site, and you in turn promise
to link to theirs. Reciprocal linking if done right, can help in two
ways:
· The search engines see nice, keyworded links coming into your
site from appropriate, relevant sites.
· You link to appropriate, relevant sites too.
If reciprocal linking is not done right, the value you gain is not as
great. If you get links from any site you can, without regard to whether
the sites are of use to your visitors or whether your site is of use
to theirs, search engines wont regard them as relevant sites. Reciprocal
linking is different from the previous technique of asking to be added
to a list, although plenty of overlap exists. With the previous technique,
you don't need to offer a link in exchange because the link list is
a service to the other site's visitors. However, sometimes the site
owners respond with, " Sure, but will you link to us, too?"
In this case, you have just found your self in reciprocal linking position.
Reciprocal linking is a popular method for obtaining links to your site.
Find a site that appears to be in an area similar to your - that is
attracts the same sort of people you want to attract and involves a
related subject area - and then contact the owner and ask for a link.
Making The Contact
Before you contact others to ask for reciprocal links, link from your
site to their sites. Find a page from which it would make sense to link.
If possible, avoid the use of links pages. Rather, find a spot on your
site where a link to the other site would fit, a position in which it
would make sense from a visitor's point of view. Keyword the link nicely.
Then contact the site owner. Let the site owner know that you have added
the link and that you have keyworded it. Why not explain keyworded links
and their purpose? Doing so will probably make it easier to persuade
the site owner to give you the type of keyworded link you want. Provide
the URL to the page on which the link sits. You might even explain why
you try to avoid the use of links pages. Then ask for a reciprocal link
and suggest a page on which it would make sense. You are better off
not being on a link page if you can avoid it.
Should You Use Links Pages: You have undoubtedly seen links pages all
over the place - pages with titles such as Useful Links, Useful Resources,
Visit Our Friends, and so on. These pages don't generate too much traffic
to your web sites. How often do you find useful links useful, or useful
resources particulry , resourceful? And having tested link-exchange
software that measures the amount of traffic going through the links
pages. You may hear the term link-exchange. This practice is frowned
upon because it implies that the site owners simply want to a accumulate
as many links as possible and don't really care about the type of sites
they are working with. It also implies the use of a links page. On the
other hand, reciprocal linking implies the use of a links page. On the
other hand, reciprocal linking implies to many people a more circumstances
methodology, in which links are carefully considered and placed throughout
the site. However, you are far better off not using links pages because
of the following problems:
· Search Engines may already downgrade links from such pages.
A link from an ordinary page is likely to be more valuable than a link
from a links page.
· Links pages often dozens or even hundreds of links on them.
Remember that the more links on a page, the lower the vote for each
outgoing link.
· Links pages may be further downgrades in the future. If someone
at google or Inktomi decides that removing the effect of links pages
from their algorithms will improve search results - and ther's good
reason to think that it would have this effect - you could one day wake
up and discover that all the links to your site from links pages no
longer have any value.
A really good reciprocal link campaign can be incredibly time consuming.
However the ideal situation would be to do the following.
· Scatter links to other sites around your site.
· Encourage site owners linking back to you to do the same. Start
educating the other sites you work with!
· Avoid having large numbers of links on one page.
· Avoid calling a page a links page. You might try using resource
page, although I suspect this title is also overused.
Some people claim that search engines don't index these links pages.
This simply is not true. They often do and the proof in the pudding.
· Go to the Google and search for these terms: "visit our
friends", "link exchange", "link page". Sure
not all the pages you find are link pages, but many are.
· Go to links pages and check to see if they are in the google
cache or use the site: domain.com/filename - llllll search command to
see if they are in Google index. They often are.
· When you visit links pages, look at the google Toolbar. You'll
often see that they have a Pagerank. However, I should reiterate: Links
from links pages probably do not have the value of links from normal
pages.
Finding High-PageRank Links: If you are looking for reciprocal link
partners anyway, you might as well use a search technique that uncovers
sites with Pageranks, for several reasons.
· If a page has a high pagerank, it either has lots of links
to it or a small number of links from other pages with high Pageranks.
This means that search engines are more likely to find and reindex the
page, Thus are more likely to find and follow the link to your page.
· For obvious reasons, people are more likely to follow the links
to your page, too.
· The vote from the high-Pagerank page counts for more than the
vote from a low pagerank page.
· The vote from the high-Pagerank page counts for more than the
vote from a low pagerank page.
Here are some ways to find pages with high pagerank.
· Use the Backward Links command on the Google Toolbar or the
links:domainname.com search syntax. These techniques find only high
pagerank pages, 4 or above. So you can look for pages linking to a competitor
and know that the pages have a decent Pagerank.
· Look in the Google Directory. Go to directory. Google.com and
browse through the directory until you find an appropriate category.
Notice that each entry near the top of the category is shown with a
green and gray bar in the left column. The longer the green part of
the bar, the higher the PageRank.
These techniques will help you find sites with Pageranks, but that
doesn't necessarily mean the pages on which your links will be placed
will have high Pageranks.
Respond to Reciprocal Link request. Eventually other sites will start
asking you to link swap. Ideally you should treat your outgoing links
like gold and link only to relevant sites that will be of use to your
visitors.
Search for Keyword add url: Go to google for something like this:
"rodent racing" +"add url"
google searches for all the pages with the term rodent racing and the
term add url. You will find sites that are related to your subject and
have pages on which you can add links. You can also try these searches.
"rodent racing" +"add a url"
"rodent racing" +"add link"
"rodent racing" +"add a link"
"rodent racing" +"add site"
"rodent racing" +"add a site"
"rodent racing" +"suggest url"
"rodent racing" +"suggest a url"
"rodent racing" +"suggest link"
"rodent racing" +"suggest a link"
"rodent racing" +"suggest site"
"rodent racing" +"suggest a site"
However these are not always high quality links. The search engines
don't really like this sort of linking, and the word on the street is
that links from such pages probably don't have the same value that you'd
get from links that are personally placed.
Use link-building software and services
Link building campaigns are LTT: laborious, tedious and time consuming.
You have to find sites, add links on your sites to the sites you want
to exchange with, contact the owners, wait to see if they respond, try
again when they don't, check to see if they actually add the links and
so on. Some programs and online services can help you automate the process.
They usually help you search for appropriate sites to work with, assist
you in contacting the owners, and even create your links pages for you.
A number of computer programs are available; the best known are Zeus
and ARELIS. Some people find the online service easier to work with,
but you have to pay a monthly fee to use them. These programs and service
can be used or misused. You can easily use these systems to amass a
large number of links in a hurry, without regard to relevance or context.
One free service is Link Partners, a huge directory of people who want
to exchange links. This service is associated with a pay service called
links Manager, which automates the process of contacting the site owners
and verifying that the link-exchange partners have actually placed links
on their pages. If you get a request for a link through Links Manager
and accept the exchange, Links Manager does the work for you, adding
the links to both your pages and the link-exchange partner's pages.
Another service is Links4Trade, which is similar to Links Manager, but
it currently creates only a single page.
Contact Email Newsletter
Email newsletters can be a incredibly powerful method for getting the
word out. The first step is to find all the appropriate email newsletters,
publication that write about the area in which you operate. After you
have identified some newletters, here are some ways you can work with
them:
· Send the newsletters a short announcement introducing your
site.
· Consider buying small ads in the newsletters.
· Offer some kind of cooperative campaign.
· Write articles for the newsletters.
Create a blog: The term blog is derived from Weblog and covers everything
from the utterly pointless ramblings off people who have a lot to say
about nothing, to very interesting and widely read musings on just about
everything. Many blog sites are indexed by the search engines, so links
in these blogs get read and followed. You can set a blog for yourself,
family and for your employees. The best known site is blogger, which
is owned by google. Blogger provides tools that allow you to quickly
set up and maintain a blog. Other blog site include JoeUser.com, TheSpoke.com,
TheBlogSite.com and blog.com but you can also use tools to set up blogs
very quickly.
Mention your site in discussion Groups
Many discussions are indexed by the search engines. You need to find
a discussion group that publishes message on the web; so an email based
discussion group that does not archive the messages in Web pages wont
help you. Whenever you leave a message in the discussion group, make
sure that you use a message signature that has a link to your site and
also mention the link in the message itself. Sometimes URLs in messages
and signatures are read as links and sometimes they aren't. If you type
http://www.yourdomain.com/ in a message. The software processing the
message can handle the URL in one of the two ways:
· It can enter the URL into the page as simple text.
· It can convert the URL to a true HTML link (A HREF="http://www.yourdomain.com">
http://www.yourdomain.com/</A>)
If the URL is not converted to a true link, it wont be regarded as a
link by the search engines.
Pursue Offline PR
Getting mentioned in print often translates into being mentioned on
the web. If you can get publications to write about and review your
site, not only do many people see the link in print - and perhaps visit
your site - but often your link ends up online in a web version of the
article.
Give Away Content
Several of my clients have vast quantities of content on their web sites.
It's just sitting there, available to anyone who visits. So why not
take the content to the visitors before they reach your site? Placing
the content to your site but also to get your name out there - to "brand"
yourself or your company.
Apply for Online Awards
Getting someone to give an award to your site used to be a popular technique
for getting links. But it reached the point at which it was possible
to get an award for just about any complete-piece-of-junk Website because
the sites giving out the awards were more interested in getting links
back to their sites. Those who win awards place the award images on
their websites, so the images are linked back to the sites giving the
awards. Awardsites are less common now, but a few still exist, such
as www.favouritewebsiteawards.com
Advertise
To advertise in order to get links to your site, you need to consider
a couple of issues first:
· Advertising is often grossly overpriced. It may be much too
expensive to justify just for a link.
· Advertising links often don't count as links to your site.
They are links to the advertising company, which runs a program that
forwards the visitor's browser to your site. Search engines wont see
the link as a link to your site.
Use a Service or Buy Links
Link campaigns can be very laborious, tedious and time-consuming. You
may be better off paying someone to do the work for you. Some of these
services simply run the link-acquisition campaign for you. Some of these
service simply run the link acquisition campaign for you. Other already
have an inventory off ad space on thousands of sites and charge you
to place a link on a set number. E.g. one company claims to be able
to sell you al link on a pagerank 8 site for $799. Remember that the
vote from a page is shared among all the pages it links to, so the more
ads are sold, the less the value of each ad. You should know exactly
what page the link will be placed on, and you should be able to view
the page. Buying link like this is probably not a great idea. Consider
it a form of advertising that should be evaluated as such. How much
of an impact will the ad have on bringing more visitors to your site?
If you are interested in such a service, search for link popularity
and link building at a major search engine. Make sure that you understand
what you are getting into.
Just Wait
It's not really recommending that you sit and wait as a way to build
links, but the fact is that if you are doing lots of other things -
sending out press releases, getting mentioned in papers and magazines,
contacting email newsletters to do product give aways, and so on even
if you have to got to prime the pump first; then things seem to just
take off.
Fuggetaboutit
Don't bother getting links in guest books, FFA pages and link farms
for the following reasons.
· Many web sites contain guest book pages and one early link-building
technique was to add a link to your Website in every guest book you
could find. The search engines know all about this technique, so although
many guest books are indexed, link from them probably have very little
value in most search engines.
· Free for all pages are automated directories to which you can
add a link. They bring virtually no traffic to your site, are a great
way to generate a lot of spam and dont help you in the search engines.
· Link farms are highly automated link-exchange systems designed
to generate thousands of links very quickly. Don't get involved with
link farms. Not only will they help you but if you link farm or host
a link farm page on your site, you may get penalized in the search engines.
Got Content ? Syndicate It
It's time to look at the flip site: taking your content and syndicating
it to other Web sites and email newsletters. Email newsletters don't
help your search engine position because search engines don't read them.
However most email newsletters are placed into web archives - they become
Web pages - which often are indexed by search engines. Furthermore newsletter
readers sometimes post articles from the newsletters on their sites
or come directly to your site. This form of syndication is the only
type of promotion they do, and it can work incredibly well. They write
articles and distribute them as widely as possible. But many sites already
have a lot of content. Why not give it away and use it as a technique
to grab more search engine positions, generate links to your site, and
brand your site and company? Huge advantage to using syndication is
that the links you get back to your site are from relevant sites. Search
engines like relevant.
Four Ways to Syndicate
· Browser-side inclusion: Many syndicators employ browser-side
content inclusion through the use of Javascript in a web page pulls
the articles off the syndicating site. The problem is that Javascripts
are run by the Web browser itself. The page loads, then the browser
runs the Javascripts. Searchbots however, don't run Javascripts. Googlebot,
when indexing the page, will ignore the Javascript and thus wont see
the content and wont see the links, and some will click them, you wont
get the benefit of the link popularity in the search engines.
· Hosted Content: Some content syndicator, generally those selling
content, host the content on their own server, and the sites using the
content link to it. The problem with this method is that if you host
content for 50 sites, you don't get the benefit of 50 links in the search
engines. Google see that you have the same article 50 times and ignores
49 of them.
· Manual Inclusion: This method works well for the search engines:
they see the content and the links to yur site. But the problem is that
you are relying on the owner of the other site to manually place the
content into the page.
· Server-side Inclusion: you can do server side inclusion a number
of ways, such as by using INCLUDE commands, running PHP, ASP scripts,
and using a relatively new method, RSS feeds. The advantage is that
the search engines will see your content and the links back to your
site. The disadvantage is that the methods are more complicated to use
than either manual or browser side inclusion.
Getting the Most out Of Syndication
You should consider the following points when creating your articles:
· Every article should contain your site name near the top of
the article. In the HTML version, put a site logo near the top and include
a link on the logo back to your site.
· If you can find a way to link to your site into the article,,
all the better. You can do it a couple of times may be, but don't overdo
it. Perhaps link to another article on your site for more information.
In the HTML version, make sure the link text has useful keywords.
· At the bottom of the article, include an attribution or bio
box, including a keyworded link back to your site and in the HTML version,
a logo with a link on it.
You'll want to set up a library area on your web site where people can
access the articles. In the library you should post certain conditions:
· Consider putting limits on the number of articles that can
be used with out contacting you first.
· State clearly that you retain copyright of the article and
make clear the following condition:
a) The user cannot change the document
b) All logos, attributions, copyright notices and links must remain.
c) Links must remain standard HTML <A> tags and cannot be converted
to another form of link.
Getting The Word Out
When you have your articles ready, you need to get them into the hands
of people who can use them. First, you need to register with as many
syndication directories as possible:
· www.allnetarticles.com
· www.amazines.com
· www.articlecity.com
· www.authorconnection.com
· www.boazepublishing.com
· www.certificate.com
· www.clickforcontent.com
· www.ezinearticles.com
· www.ezine-writer.com.au
· www.family-content.com
· www.jogena.com
· www.netterweb.com
· www.webmomz.com
· www.webpronews.com
· www.womans-net.com
· www.marketing-seek.com
· www.investnewz.com
Here are few ideas for getting the articles out:
· Make sure that visitors to your site know the library is available.
· Directly contact sites and email newsletter that may benefit
from your content.
· Include information available material in any email you send
and in your printed materials.
Syndicated Utilities
A number of companies have done a tremendous job at building truly huge
numbers of incoming links by giving away Website utilities. One that
comes to mind is the Atmoz Express Search free search component from
Atmoz. Every site using this program has at least one link, probably
several back to the Atmoz.com site. Another company with a huge number
of links is Mapquest. Because it distributes maps, both paid and free
and because all those maps include links back to the home site, thousands
of links around the Web point to Mapquest.com.
Using RSS
RSS is one of those geeky acronyms whose real meaning no one has really
nailed down. Some stump for really simple syndication, while others
swear it means rich site summary, or RDF site summary. It's worth keeping
an eye on no matter what RSS actually stands for. If you really want
to syndicate using RSS, you have some research to do. A good place to
start is Lockergnome's RSS Resource which contains several articles
to help you get started. After you have set up RSS feeds register the
RSS feeds with as many as RSS directories as you can, such as the following:
· Blog Universe: www.bloguniverse.com
· Blograma: blograma.com
· Blogdex: blogdex.com
· Blogdigger: www.blogdigger.com
· BlogShares: www.blogshares.com
· BlogStreet: www.blogstreet.com
· Blogwise: www.blogwise.com
· Bloogz: www.bloogz.com
· Syndic8: syndic8.com
· Waypath: www.waypath.com
Who is going to do all this Work?
Finding sites to links is a lot of work. It's very LTT. How do you get
all this done? Here are some options:
· Do you have kids? If not get some.
· Do your neighbours or employees have kids?
· Do your siblings have kids?
· Local schools and colleges definitely have kids, so you may
have to find one or two who will do a few hours of work each evening.
