Link Popularity Building helps your website gain PageRank. A higher PageRank enables your site to rank higher in Search Engines with competitive keywords. Read more about PageRank in our article Google PageRank Algorithm Explained.
Incoming links (also known as inbound links and non reciprocal links) have gained unprecedented importance in high ranking of your website. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista etc. rely on off-page factors such as ‘Link Popularity' to determine how important your site is in order to rank it high. Now web site optimization, no matter how nicely it is done, is not sufficient to get you good rankings. A large number of good incoming links help your website beat competition to rank high in Search Engines.
It is important to note that all links are not created equal. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to you. Some important aspects which search engines evaluate are – PageRank of the linking webpage, total outgoing links on the linking webpage, industry relevance of the linking website, page relevance, keywords in anchor text, etc. For details about important aspects of links, please read our article - Building Link Popularity.
SEOToppers offers all kinds of Link Building Services ranging from Non-PR-Specific links to PR2+, PR3+ and PR4+ links.
Also see our Search Engine Optimization Program.